Filters
Close
RSS

Blog

Check out this amazing offer on Hi Vis Vests

Free one position full colour transfer.

Price from $1.80 each.

Go to https://plus.google.com/105594657214913588272 for more information on this offer.

Selecting Usable Promotional Products

Statistics show that 90.4% of people report currently owning or possessing a promotional product received in the last 24 months so it stands to reason that the most useful the item is, the more likely it is that your promotional product will stick around, day in, day out.

Promotional products really do work

Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ)  a year on promotional products for one reason, they work.

  • 52% say their impression of a company is more positive after receiving a promotional product.
  • 76% recall the name advertised on the product.
  • 55% keep the item for more than one year.
  • Nearly 50% of recipients use them daily.
  • 52% of people do business with a company after receiving a promotional product
  • Spend less, achieve more and remind people about the benefit of doing business with you.
Regifting is Good

The idea of receiving a gift and giving it to someone else is not generally considered good sportsmanship in normal relationships. In business, especially when it comes to promotional products, the more mileage that item gets the better.

In general, you don’t have to do much to encourage regifting of a promotional item. It happens naturally. In some cases, however, giving away two of an item with instructions to “share the wealth” is an easy way to double your advertising impact with little effort on your part.

Attention, We’re Here!

At trade shows and similar events, everyone wants to be noticed. It’s how you engage with potential customers. Nothing beats FREE stuff when it comes to getting attention. If what you are handing out is unique or novel, word-of-mouth spreads and you will be swamped.

Break the Ice by Being Nice

Giving out promotional products is a good way to “break the ice” and start up a conversation. Sometimes that’s all it takes and next thing you know, the two of you are communicating.
 

Give Something Get Something

When you give a promotional item to a customer or prospect, you set up an expectation that often makes them want to do business with you. You don’t have to say anything or make a big deal of it, but they will feel an obligation.

Choice is King

If possible, let customers select a promotional item – assuming it is not personalised – from several you have available. Someone who wants and needs a pen will actually use it. The customer or prospect who could use an envelope opener will select that.
 

Reward Referrals

Another area in which a logoed item works well is when someone has given you a referral. Reward the referral with the company brand and they will feel as if they are special. Again, choice of more than one item would be best.
 

Logos Can Be Winners

Your employees, working at trade shows or at client sites, should be outfitted in matching shirts, hats, or whatever else is appropriate for the setting. That is a smart use of logo emblazoned clothing and serves the advertising purpose without looking forced.

Another place you can use clothing with logos is with your best customers. They have that “love” attachment to your brand and will truly appreciate the special recognition you give them by presenting them with branded clothing.
 

Blog archive